Karen Joohye Lee
Graphic Designer Based in NYC.


Email
Instagram

Karen Joohye Lee
Graphic Designer Based in NYC.


Email
Instagram

Sound Shower

Developed a brand system for Sound Shower, a summer music festival featuring talented Asian artists.

Music Festival Brand Identity
2023


Amore

Amore celebrates true coffee lovers, reflecting dedication to a pure coffee experience. 
Coffee Shop Brand Identity
2023


Melt

This project aimed to create a distinctive display typeface inspired by the fluidity and softness of melting ice cream, which also inspired the design of an ice cream store.
Ice Cream Shop Brand Identity & Type Design
2021


Moldscape

Moldscape is a fashion catalog featuring the Fall/Winter 2023 issue. This edition explores the theme ‘Fantastical Underwater Dreamscape: A Vision of Surreal Fashion and Ethereal Beauty.’ Moldscape blurs the lines between reality and fantasy, where nature and imagination intertwine. 
All of the images were generated by Midjourney.
Editoral Design & AR
2023


A Warm System—The Autoconstrucción Suites

This project involves redesigning an article, ‘A Warm System—The Autoconstrucción Suites,’ exploring the decade-long investigation by artist Abraham Cruzvillegas. I structured my design thoughtfully to convey his ideas more effectively.

Editoral Design
2020


Album Covers

This is a personal project where I created album covers for my favorite artists.
Print Design
2024


Archive

Compilation of posters & zines executed over time.
Print Design
2019-2024


© Karen Joohye Lee Last Updated 06.20.24