Karen Joohye Lee
Graphic Designer based in NYC.


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Karen Joohye Lee
Graphic Designer Based in NYC.


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Instagram

ICE CREAM SHOP BRAND IDENTITY & TYPE DESIGN: MELT

The objective of this project was to create a distinctive display typeface. Inspired by the fluidity and softness of melting ice cream, Melt features fluid curves and gentle edges that evoke a playful aesthetic. This exploration led to the design of an ice cream store, drawing inspiration from the playful nature of the Melt typeface.

BRAND IDENTITY • TYPE DESIGN

INSTRUCTOR: ARON FAY

2021
© Karen Joohye Lee Last Updated 06.20.24