Karen Joohye Lee
Graphic Designer based in NYC.


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Karen Joohye Lee
Graphic Designer Based in NYC.


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Instagram

MUSIC FESTIVAL IDENTITY: SOUND SHOWER

The objective of this project was to develop a comprehensive brand system for a fictional music festival. This summer music festival is centered around showcasing talented Asian artists within the R&B, Hip Hop, and Techno genres. The focus was to create a professional and engaging brand identity that would effectively communicate the festival's unique features and appeal to its target audience.

BRAND IDENTITY • ART DIRECTION

INSTRUCTOR: ANDREA TRABUCCO-CAMPO

2023
© Karen Joohye Lee Last Updated 06.20.24